Mr Brainwash Press Kit

2012 – 2020

Promotional Biographical Booklet for Artist Mr. Brainwash (Thierry Guetta)

Initially created the booklet in 2012 as a visual biography of the artist Mr. Brainwash (Thierry Guetta). It was used as a promotional tool to show clients and collaborators who the artist was. As the artist grew and became more active in the art scene I updated it every 6-10 months with new content to keep it relevant with artist’s career.

As a street/pop artist I created a design that would reflect the artist’s style and would compliment his works the most. The collage motif allowed the use of multiple images highlighting events and accomplishments of the artist.

After each update the design of the “Press Kit” changed incrementally to reflect the new content added. Assets provided and images found around the artist’s studio influenced the booklet’s organic growth into a promotional tool that reflected the style and image.

All images used with permission from the artist